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Tanjia Restaurant

Posted by dubhead

http://tanjiaoakland.com

  • Matt Fisher - Senior Content Strategist strategyinmind@gmail.com
    415.806.2806
    Resume.pdf

  • Project Information

    Role:
    Content Strategist

    Challenge:
    - Create a web site for the relaunch of Tanjia, a Moroccan restaurant in Oakland CA.
    - Educate customers about Moroccan culture as well as food and what the dining experience is like
    - Reflect the personality and vision of the owner
    - Help customers get the information they needed quickly and efficiently
    - Differentiate the new Tanjia from its old ownership, which had a negative reputation
    -Create a site that the owners can easily access and update themselves
    - Create an attractive, functional site on a limited budget

    Solution:
    - Built the site on the WordPress platform that the owner and restaurant management can use to manage site content.
    - Incorporated Open Table reservation system functionality
    - Included restaurant location and contact information across all pages
    - Created Introduction and Culture pages to establish Tanjia's new personality
    - Implemented a social media strategy and advised owners on how to manage Tanjia's reputation and outreach online

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