Matt Fisher - Senior Content Strategist
strategyinmind@gmail.com
415.806.2806 Resume.pdf
Project Information
Role:
Copywriter
Challenge:
- Attract new customers to Merrill Edge’s new 529 Savings Plan Offerings.
- Get parents and family members to open/contribute to a 529 fund.
- Communicate breadth of offerings ME offers to meet their needs.
Result:
- CTR .16% (Above average for channel)
- New 529 accounts exceeded projections.
- Business partner - "These are great! Well received by the line of business."
