Strategy in Mind
Content strategy for brand, UX, UI and marketing
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Bio & CV
Bank of America Global Wealth Investment Management – IRA
Posted
by
dubhead
Matt Fisher - Senior Content Strategist
strategyinmind@gmail.com
415.806.2806
Resume.pdf
Project Information
Role
:
Copywriter
Challenge
:
Increase new IRA enrollment
Increase contributions before April tax deadline
Result
:
CTA: .19% (Top performing ad for channel, top 15% Bank of America home page)
