Strategy in Mind
Content strategy for brand, UX, UI and marketing
Menu
Skip to content
User Experience
Branding
Digital Marketing
Style & Standards
Bio & CV
GEICO Flash Campaign
Posted
by
dubhead
Matt Fisher - Senior Content Strategist
strategyinmind@gmail.com
415.806.2806
Resume.pdf
Project Information
Role
: Copywriter
Challenge
: Increase awareness and drive enrollment for GEICO car insurance.
Solution
: Use flash animation to engage customer and enhance the standard Low Rate / Bank of America discount offer
Results
: Higher than average click-thru rate for all three campaigns resulting in increased sales that met or exceeded channel expectations.