Project Information
Role:
Content Strategist
Challenge:
- Create Banners and landing pages for Online Bill Pay
- Encourage new and existing customers who aren't using Online Bill Pay to sign up and use it
- Make customers aware of the key benefits of Bill Pay: speed, convenience and control of finances
Solution:
Improved the user experience by incorporating the landing pages into interactive banners, making the experience easier for the customer and removing a step for signing up.
Result:
Above average click thru rate for channel, overall increase in sign ups during campaign.