Strategy in Mind

Content strategy for brand, UX, UI and marketing

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Onboarding

Posted by dubhead

HotRate

HotwireHotel

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Tiered Car Rental

Posted by dubhead

Car Rental0

Car results

Car rental1

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Apple Watch product promo

Posted by dubhead

AppleWatch-Options-4.21.15

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Apple Watch

Posted by dubhead

thumb_Start-up-copy-2thumb_Sign-in-to-bookthumb_Push-Notification-Long_Hotels_Signed_Inthumb_Push-Notification-Long_Flights_Signed_Inthumb_Push-Notification-Long_Cars2_Signed_Inthumb_Push-Notification-Long_Cars_Signed_Inthumb_Push-Notification_Hotels_Signed_Inthumb_Past-tripsthumb_No-active-tripsthumb_New-userthumb_Hotels-tripthumb_Glance_Signed_In-no-tripsthumb_Glance_Not-Signed_Inthumb_Glance_Hotels_Signed_Inthumb_Flight-tripthumb_Detailed-View_Hotels_Signed_Inthumb_Detailed-View_Flights_Signed_Inthumb_Detailed-View_Cars_Signed_Inthumb_Cars-tripthumb_book-on-phonethumb_book-another-trip
flow-2
Apple Watch flow

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Hotwire internal print campaign

Posted by dubhead

Screen Shot 2015-09-29 at 4.54.10 PMScreen Shot 2015-09-10 at 9.49.42 PM Screen Shot 2015-09-10 at 9.40.53 PM Screen Shot 2015-09-10 at 9.39.13 PM Screen Shot 2015-09-10 at 9.38.38 PM Screen Shot 2015-09-10 at 9.37.08 PM Screen Shot 2015-09-10 at 9.35.58 PM

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Hotwire home screen rebrand

Posted by dubhead

San Francisco

Chicago

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Hotwire iOS booking flow

Posted by dubhead

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  • Matt Fisher - Senior Content Strategist strategyinmind@gmail.com
    415.806.2806
    Resume.pdf

  • My Work

    I'm a senior level web content strategist with over 11 years of web content experience. The samples on the left represent my range of work as a copywriter, content editor, user experience strategist and SEO practitioner. Click on the thumbnails to learn more about the campaign assets, strategy and success metrics.

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